Hurricane Franklin makes landfall in Mexico

(NBC) - Hurricane Franklin has roared ashore on Mexico’s central gulf coast, threatening to hit mountainous region prone to flash floods and mudslides with rains and heavy winds before weakening to a tropical storm.

Franklin strengthened into the first hurricane of the Atlantic season on Wednesday and its landfall as a category one storm early on Thursday was its second on Mexican territory in three days.

As a tropical storm, Franklin made a relatively mild run across the Yucatan peninsula earlier this week.