Target introduces "Click to Buy" shopping

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(NBC) - Many people watch television with smartphones and tablets in hand.

Now, Target is trying to capitalize on that by taking product placement to a new level.

Tonight's episode of "Cougar Town" will feature dozens of items from Target. People who are watching a synced simulcast of the show online will see a special sign on their tablet or smartphone when a product is shown. If you like it, click on it and you will be directed to Target's website to buy it.

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