World Cup is a social media phenomenon

By: Matt McGovern Email
By: Matt McGovern Email
Like most Silicon Valley companies, Netbase had the game on, but their goal was to gather data from social media.

If you're sharing online, Netbase will be watching.

SAN FRANCISCO, CA (NBC) - If you haven't been following the World Cup, the US lost to Germany last week 1-0.

But America is still going to the next round of the global competition.

While we watched at work, workers at Netbase watched what we were tweeting.

Like most Silicon Valley companies, Netbase had the game on, but their goal was to gather data from social media. Taking what we post, and turning it into usable information.

For example, from following soccer hashtags, we know that futball is actually very big in the US - the number one national search topic all day on Google, dominating the global Twitter stream.

Stats that Netbase can turn into gold for it's clients.

Social media postings that show we get a kick out of sharing.

America will take on Belgium Tuesday at 4:00 pm on ESPN.

And if you're sharing online, Netbase will be watching.


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