CLARKSVILLE, TN (CNN/WSMV) - A Tennessee dad’s campaign to get fathers more involved in breast-feeding has gone viral.
They are provocative pictures meant to start a conversation: men, some shirtless, holding infants as though they are breast-feeding.
Photographer Hector Cruz says it’s personal.
When his wife was pregnant he wanted to learn about caring for newborns but says he wasn’t allowed in breast-feeding classes.
So, when it came time for 2 a.m. feeding, “We had a lot of issues, and I did not know how to help. I felt frustrated, confused and helpless. I know if I felt that way, there are other fathers out there facing a similar struggle.”
That’s how Project Breast-feeding was born.
The Clarksville dad was surprised by how many people wanted to take photos for the campaign.
Cruz says the goal is to not just to get people talking but to engage and educate dads.
He also hopes the pictures help tackle any stigma associated with public breast-feeding.
According to NBC News, a CDC report out last year noted that women are more successful at nursing when fathers support them.
Cruz says that’s why it’s important to educate dads about the process.