TxDOT's "Don't Mess with Texas" campaign finds new partners

By: Matt McGovern Email
By: Matt McGovern Email
This is because of a plan to help reduce roadside litter.

TxDOT's "Don't Mess with Texas" campaign.

AUSTIN, TX (TxDOT) - The Texas Department of Transportation today tunes up one of its greatest hits as it partners with top-notch Texas musicians for a brand-new rendition of Don’t mess with Texas.

Now in its 28th year, TxDOT’s iconic anti-litter campaign is back in the spotlight with help from Grammy-winning Tejano performer Sunny Sauceda and country music favorite Kevin Fowler. The well-known artists have each recorded new ads to educate the public on the importance of not littering.

Joining the likes of George Strait, Stevie Ray Vaughan and Lyle Lovett, this year’s talented duo proudly sings the praises of Don’t mess with Texas.

Researchers estimate nearly half-a-billion pieces of visible litter accumulate annually along state-maintained highways. In 2013, a study found that visible trash along more than 80,000 miles of state-maintained roadways was down 34 percent from 2009.

Additionally, about one-third of Texans, particularly young adults between the ages of 16 and 34, admit to littering. Some of the most common litter found during roadside cleanups includes fast-food packaging, cigarette butts, candy wrappers and plastic bags.

In Texas, fines for littering can be as high as $500 for the first offense. Repeat offenders can face fines up to $2,000 and 180 days in jail.

For more information on the award-winning Don’t mess with Texas campaign, visit dontmesswithtexas.org.


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