Oscar Meyer lets you "wake up and smell the bacon"

By: Matt McGovern Email
By: Matt McGovern Email
This will keep people from hitting the snooze button, or make them wake up incredibly hungry.

People can wake up to the smell and sound of sizzling bacon.

CHICAGO, IL (WMAQ) - This could either be the best way to wake up, or the worst.

With a new iPhone device from Oscar Mayer, bacon lovers can wake up to the smell and sound of sizzling bacon.

Called "Wake Up & Smell the Bacon," the new device plugs into a phone's headphone jack and emits a bacon-scented perfume. It also be synced with Oscar Mayer's iPhone alarm app to pair the scent with the sound of sizzling bacon for the full effect, minus bacon actually hitting your taste buds.

The device is the latest bacon gimmick from Oscar Mayer, owned by Northfield-based Kraft Foods Group Inc. Last year, the company released a velvet-lined case of bacon for Father's Day.

Bacon fans can apply to win the device through April 4. Those who do not win the device can still download the app to wake up to sizzling sounds or bacon sayings dubbed "baconisms."

The new app will either keep bacon lovers from hitting the snooze button, or make them wake up incredibly hungry.


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