Vatican uses social media to promote canonization ceremony

By: Matt McGovern Email
By: Matt McGovern Email
The Vatican is preparing for an influx of hundreds of thousands of pilgrims for the canonization ceremony for Pope John Paul the Second and John the 23rd.

The Vatican normally broadcasts events of this scale, but for this ceremony, it will reach out to the masses with a social media blitz.

ROME, ITALY (NBC) - The Vatican is preparing for an influx of hundreds of thousands of pilgrims for the canonization ceremony for Pope John Paul the Second and John the 23rd.

The Vatican normally broadcasts events of this scale, but for this ceremony, it will reach out to the masses with a social media blitz.

People around the globe will be able to share the experience before, during and after the ceremony.

A Facebook page has been created for the event, as well as a Twitter and Instagram account, and a YouTube channel.

The Vatican's Director of Communication said the move provides a better way to communicate with younger audience.

Some tourists at the Vatican seemed to agree.

The Vatican has slowly expanded its social media presence, with much help from the popularity of Pope Francis.

Just more than a year into his papacy, Francis already has millions of followers on his Twitter and Facebook pages.


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