Cinemark Theaters rolls out subscription plan

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(CNN) - Movie theaters have recently been struggling due to the popularity of streaming services such as Netflix and Hulu.

Big movie chain, Cinemark is fighting back by rolling out a subscription plan of its own.

Cinemark has unveiled its ‘Movie Club’ program which allows people to buy a ticket a month for a discounted price of $8.99.

Members can also rollover unused tickets and get bargains at the concession.

Cinemark’s CEO says the plan is to get more millennials in the theater seats.