Cinemark Theaters rolls out subscription plan
Movie theaters have recently been struggling due to the popularity of streaming services such as Netflix and Hulu.
Big movie chain, Cinemark is fighting back by rolling out a subscription plan of its own.
Cinemark has unveiled its ‘Movie Club’ program which allows people to buy a ticket a month for a discounted price of $8.99.
Members can also rollover unused tickets and get bargains at the concession.
Cinemark’s CEO says the plan is to get more millennials in the theater seats.