JC Penny announces Black Friday hours

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(NBC) - JC Penny has announced it will open its doors earlier this Thanksgiving for Black Friday shopping.

The store says it will open at two pm on Thanksgiving afternoon, which is one hour earlier than past years.

The store is encouraging shoppers to post photos of their receipts on social media to flaunt their savings.

The retailer will also host a “Black Friday Prices Now” event from November 16th to the 18th, promising prices comparable to Black Friday on items such as pajamas, cookware and jewelry.

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