Kohl's to be open at 5 pm on Thanksgiving Day

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(NBC) - The retail store Kohl’s has announced it will open its stores one hour earlier than last year for Black Friday.

Kohl’s will open its doors at 5 pm on Thanksgiving Day.

The retailer’s holiday plan also features more ways for shoppers to earn Kohl’s Cash, heavier Black Friday promotions starting this week, and in-store deals on Cyber Monday.

Kohl’s is betting on selling more active wear and home goods this holiday season.